01. Keep it simple
Keeping the design as simple as possible is one of the most fundamental concepts followed by letterhead printing services near me behind an excellent letterhead. Keep in mind that a letterhead is primarily a means of delivery. While it's crucial that your letterhead looks and feels good in the hand, the design should allow the substance of the letter to shine through.
Use your design to highlight the information, but don't try to wrestle the reader's attention away from it. It's a good idea to consider whether you're competing with the content: if you're not sure, keep your letterhead design simple.
02. Use the right software
There are instances when using Photoshop as a design tool makes sense, and it is entirely possible to design a letterhead with Photoshop, but there are many more appropriate tools for the job.
Illustrator and InDesign are at the top of the list software used by letterhead printing in Coimbatore. Both of these programmes are vector-based and feature good typography controls, making it easier to draw simple elements and move them efficiently.
If you just have Photoshop, keep in mind that print-ready artwork should be created at 300dpi, and bleed will be required if you're printing your letterheads commercially (consult with your print supplier).
03. In your design, use hierarchy
Letterhead design, like practically all other forms of design, is all about successfully delivering crucial information. You could confirm this by searching for the best firms in this line of work with the phrase ‘letterhead printing services near me’. The most important piece of information to give is usually (but not always) who is drafting the letter - the company or individual responsible. After that, you'll need a return address, phone number, and email address, although they're not as crucial as the firm name. Is that the case?
You must decide on the most important pieces of information to express on your letterhead and design based on this hierarchy. Less vital information can be lowered in size and tucked away in a less conspicuous spot, but key information should be prominent and easily accessible.
04. Choose the appropriate details
On a letterhead, it's not always necessary to provide every last detail. Take into account who will be utilising the stationery. If it's exclusively for the managing director's secretary and will never be used by anyone else, it might be a good idea to have a direct dial to the secretary's office. If it's a more generic stock that will be utilised for a variety of purposes, provide a general number instead.
Certain legal obligations for information, such as registration numbers for accrediting authorities like Companies House or The Charity Commission, may apply. However, think about what information is truly important and choose the proper elements for your letterhead based on those considerations.
05. Medium-scale design
Letterheads used to be made just for printing; they'd be professionally printed by firms of letterhead printing in Coimbatore, then typed over (or printed over) in the office. However, in the digital age, paper is becoming a valuable commodity, and many letterhead designs will only ever see an office printer — being printed directly from a Word template or equivalent.
Because it's pointless to create a full-page bleed when the office printer doesn't print to the edge of the sheet, you need to know how your letterhead design will be used. Instead, if you're designing for self-print, leave plenty of margins around the edges of the page and steer clear of really light hues that might not reproduce well on office equipment.
06. Represent the Business
When developing your letterhead by teaming up with a printing company that you had found by searching for ‘letterhead printing services near me’ make sure to keep the company's branding in mind. It's not just about the logo; it's also about the colour scheme, font(s), images, and so on. If your logo has an exclusion zone, ensure sure your letterhead follows it. It's also crucial to select the right font – Helvetica won't do if the corporate font is Univers!
07. Take use of the stock's qualities
There are many beautiful paper stocks available from firms of letterhead printing in Coimbatore if you're designing for print. Each has its own personality, with some having a rich, textured surface and others being smooth and heavyweight.
Choosing the right paper for your letterhead design will help to anchor your artwork in its new home, resulting in something attractive to the touch and eye. Keep in mind that practicality is important – it's pointless to create a letterhead on 320gsm card if your client's office printer can't handle that weight of material!
08. Incorporate special effects
If you're having your letterheads professionally printed, think about what special effects you might use to give your design a lustrous sheen.
Printing solid colour on the back of the letterhead and overprinting a spot-UV design that will reflect light differently to the non-UV-printed sections is a simple approach used during letterhead printing in Coimbatore to add refinement to your design. This is a low-cost but aesthetically stunning effect.
Using a professional printer for letterpress effects (embossing and debossing), foil blocking, and die-cutting are further choices.
09. Take into account alignment and location
Remember that your letterhead design should tie your branding to the media - use the letterhead's size and shape to help you decide where to position specific pieces.
Consider indenting the logo half its icon width from the edge of a regular A4 portrait letterhead. This balance of shape and offset will help your design stand out on the page and create a cohesive look.
10. Don't overdo it with the colour.
This rule applies to almost everything you create, but it's worth repeating anyway. Color is an excellent method to bring attention to your letterhead's design and to certain locations within it. It can not only be used to draw attention to a certain region, but it can also be used to transmit specific thoughts and feelings, form associations, and, of course, reinforce branding.
Color is a strong tool that can make or break your letterhead design, but with great power comes great responsibility, as the saying goes. Make the most of the impact that colour has on your letterhead design by using it selectively.